Creative Lead

01. Challenge

LG souhaite véhiculer sa position de leader de l’innovation dans l’Esport et le Gaming.

L’objetif est de promouvoir l’étendu de sa large gamme d’écran de hautes qualité, TV OLED et Gamme Ultragear Gaming à une large audience jeune, fan de jeu vidéo et de pop culture.

02. Concept

A 100% digital campaign using the French broadcast of Europe's most-watched esports league to raise awareness and engage French esports fans, with the light-hearted and offbeat tone characteristic of iconic league of legends casters.

03. Execution

Creation of a dedicated weekly quiz segment to engage the broadcast community with trivia questions about the LEC.

Creation of dedicated commercials broadcast between matches, featuring iconic french casters to highlight the brand's products in a light-hearted tone.

Moderation of the Del Arte Twitter account with a dedicated Esports community manager to organize contests and engage the community.Integration of the logo into broadcast assets during matches, breaks, and studio segments.

Creation and integration of a static advertising insert rotating during breaks highlighting the brand's offers, with a QR code redirecting to the Del Arte website.