Project: Siege X launch campaign - “Siege Hits Different”
Client: Ubisoft
Agency: Ayzenberg
Role:
Creative Consultant
01. Challenge
After 10 years of Rainbow 6 Siege, a unique strategic first person shooter game loved by 70 millions players globally, successfully launch the next 10 years of Siege with its biggest updated ever: Siege X.
02. Concept
“Siege Hits Different”
A player-first, authentic social media campaign gathering unscripted insights from real players: community members, esports pros, streamers and casters.
03. Execution
A series of videos focusing on the unique gameplay offered by Siege X compared to any other FPS title. Tactics, emotions, intensity, timings were all highlighted by true anecdotes from players supported by gameplay footage.
“Léo was a key strategic supporter during the marketing campaign for the launch of Rainbow Six Siege X: “Siege hits Different.”
He acted as a creative consultant to our marketing agency on all of the campaign videos, ensuring the relevance of the gameplay featured, their appeal, and their distinctive character.
His expertise in the game, combined with a solid marketing vision, brought real added value to the campaign.”
Roxane Domalain, Senior Global Brand Manager @Ubisoft