Project: Streamer Break
Client: KitKat
Agency: build a rocket
Role:
Creative Copywriter
01. Challenge
The race for content, commonly referred to as “content grind,” poses a real mental health problem for content creators. In France in particular, burnout among our leading influencers is becoming increasingly widespread, a topic discussed by Squeezie, McFly and Carlito, Mastu, and many others...
02. Concept
KitKat Streamer Break
With a dedicated mini-game, gaming hardware rewards and a set of dedicated streaming assets, KitKat becomes the only sponsor of streamers on break.
03. Execution
Any time a streamer feels the need for a break, he triggers a dedicated asset redirecting fans towards a dedicated KitKat mini-game. Fans can then play the game, try to reach the highest score and win exclusive gaming rewards. A win-win solution:
Content creators can take a well-deserved break without risking losing their audience.
Fans earn useful rewards linked to their passion for video games.
KitKat once again transfroms a frustrating break into an entertaining one.
Results
Twitch
800K
Live views
Talents
8
Major Streamers
2M
Views & 8K likes
Viewers
4700
Players on the mini-game
Mobile
2M
Impressions
Mobile
55%
Mobile game engagement rate
“KitKat® has been involved in the world of esports and gaming for several years, and now KitKat® wants to take things further by entering the world of Gen Z via streaming platforms. We are delighted to be able to support streamers during their breaks, providing them with a solution that meets their needs and reflects the brand's raison d'être: “Have a Break, Have a KitKat®*.”
Lucy Bonnetier, Head of Marketing France @KitKat